CRM and ERP systems

CRM and ERP system for distribution companies

Sales reps collect orders from stores, the warehouse prepares the load, the driver delivers and accounting keeps track of who owes what. Wherever data is copied by hand along this chain, errors and losses creep in. We bring the whole process together in one system.

Sound familiar?

Orders on paper and in Telegram

Reps write orders in a notebook or a chat, and the office keys them in again — time is wasted and errors creep in.

Store debts out of control

Which store owes how much and when payment is due — there's no clear list, and the debt keeps growing.

Orders don't match stock

A rep sells a product the warehouse doesn't have, and the delivery comes up short.

Reps' work is invisible

Who sold how much in which territory, and which stores were never visited, only becomes clear at the end of the month.

How MasalaHal solves it

01

Rep orders straight into the system

Reps enter orders directly into the system (from a phone or through a Telegram bot, depending on the project), so nothing is retyped at the office.

02

Selling against stock

Each order is checked against warehouse stock, so products that aren't available can't be sold.

03

Accounts receivable

Each store's debt, payments and due dates on a separate card; the list of overdue accounts is always ready.

04

Warehouse and delivery

Receiving, picking and dispatch in one system; you can see which stage every order is at.

05

Rep and territory reports

Sales by rep, territory and product — in reports that make sense to management.

06

AI analytics

Artificial intelligence analyzes sales trends and shows in advance which products will run out quickly.

How it's built

No two distribution companies work the same way: some take orders in advance, others sell straight off the truck. That's why we don't install a ready-made template. First we study how your reps, warehouse and accounting work, then we launch the system in stages — the part where the most time is being lost goes live first.

More on debt tracking: credit sales tracking. On moving off spreadsheets: moving from Excel to a system.

Also known as

This type of system is also called distribution management software, a sales rep app or wholesale trade software. Locally it's searched as “distribyutsiya dasturi” or “savdo agentlari uchun dastur”, and in Russian as “программа для дистрибуции”, “CRM для дистрибьютора” or “учёт торговых агентов”.

FAQ

Frequently asked questions

It depends on the project: through an app on their phone or in a browser, or through a Telegram bot. We'll choose together whichever suits your reps best.

Yes. The system keeps each customer's balance, partial payments and payment due date; overdue debts and total receivables appear in the reports.

In many cases, yes: product, price and stock data can be exchanged with 1C, or you can move off 1C completely. We'll tell you the exact approach once we've seen your 1C configuration.

Yes, we build CRM/ERP from scratch: manufacturing, inventory, supply and sales can be combined in one system. We define the modules you need after studying your processes.

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